Online Media Kit

This page contains information that may be useful to media members who are interested in interviewing Susan or reviewing the Logical Guides.

• About the Author (bio and link to online social media profiles)
• Logical Expressions, Inc. Company Fact Sheet

Author Image

Please right-click the link next to the image to download a high-resolution image.

High resolution images are 300-dpi JPG files. If you need a different graphic file format or resolution, please contact us.

Author Photo – Susan Daffron The author of the Logical Tips books and 8 other titles, Susan Daffron.

Quotes from the Books

On File Management

It’s easy to pay too little attention when you save files on your hard disk. But when you start using a computer, eventually you are forced to spend some time navigating your hard disk to find your files. This exercise can be disheartening when you realize that your disk organization is pathetic at best. In the computing world, neatness counts! If you want to retain your sanity, it helps to keep your files organized in an orderly fashion on your disk.

Just as with filing in the real world, the most important thing about organizing your files on your hard disk is that retrieval is the key. The best way to figure out how to file something is to think about where you would naturally look to find it later. It is important to organize your files in a way that makes sense to you.

On Computer Productivity

Many people who start using a computer are discouraged because they’ve heard all the ads that say how “easy” computers are to use. I’m here to tell you that you aren’t a “dummy” just because you find your computer difficult to operate. A computer is an inherently complex thing and you have to start somewhere.

Just as you wouldn’t go chop down a tree without first reading about how a chain saw operates and the proper way to fell a tree (would you?), give your poor battered ego a break. If you take a little time to learn a few computing tips and tricks, you’ll feel more confident in no time. And the good news is that all the information you learn builds on itself.

Sample Interview Questions

What got you started in writing computer tips?

Our company has worked with many different clients over the years, and we’ve had to communicate with most of them remotely through email and the Internet. Early on we realized that we faced a common problem with most of our customers: they didn’t really know how to use their computers or their software. I started writing computer tips mostly as a way to do help our fellow computer users solve day-to-day computing problems.

How did you learn all the information you pass along to others?

Like most people, I started using a computer as a tool to get a job done. My background in publishing gave me a lot of painfully-gained experience using word processing programs and desktop publishing programs on Windows computers. Back in the CompuServe days, my advice on the Word forum regarding how to use Word to create long documents helped me become a Microsoft MVP.

So, you weren’t a computer science major?

Nope. I’m proof that just about anyone can become a power user if you just take the time to learn how to use your computer and software. I think a lot of people have trouble because they are afraid of doing something wrong. I’ve always taken the “fiddle with it” approach, which is often very educational, even if it is sometimes frustrating too.

Why did you decide to compile your tips into books?

After seven years of writing computer tips, I decided it was time to move on to other things. As a farewell to Logical Tips, I decided to update and compile all of the articles into books so our loyal readers and our new site visitors could have the tips readily available.