Publishize, by Susan C. Daffron, Wins an APEX 2009 Award of Excellence

Press Release: Publishize Wins APEX Award


Publishize, by Susan C. Daffron, Wins an APEX 2009 Award of Excellence

Book Named Winner in Writing and Ebooks Category

SANDPOINT, Idaho –Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise by Susan C. Daffron has been awarded the APEX 2009 Award of Excellence in the Books and Ebooks category. APEX 2009 Awards for Publication Excellence is an international competition that recognizes outstanding publications from newsletters and magazines to annual reports, brochures, books, and Web sites.

According to the APEX 2009 judges, “The awards were based on excellence in graphic design, quality of editorial content and the success of the entry in conveying the message and achieving overall communications effectiveness.”

In Publishize, author Susan Daffron describes a new approach to self-publishing, which eliminates many of expensive pitfalls new publishers encounter. Using the Publishize approach, books are printed only when they are ordered, avoiding an expensive print run and the stereotypical “garage full of books” gathering dust. Publishize also clearly explains the often misleading and confusing terms surrounding print-on-demand printing and “self-publishing companies.”

In Publishize, Daffron suggests that self-publishers “forget about bookstores” and take advantage of cost-effective online approaches to book marketing. With a unique background in both publishing and Web development, Daffron has experimented with virtually all the methods described in marketing her other eight self-published books.

About Publishize

Publishize is already an award-winning book. In May 2009, Publishize was recognized as one of the top independently published books of 2009 when it was named the winner in the Writing and Publishing category and a finalist in How-To category of the Indie Book Awards.

Widely praised by publishing experts, the book was selected by the National Association of Women Writers (NAWW) to be used as a benefit that is mailed to new and renewing members of the organization throughout 2009.

Publishize is also being used as a sample by a major print-on-demand printer. The book is mailed out to prospective self-publishers and available at industry trade shows as an example of the company’s short-run print-on-demand printing capabilities.

Publishize is $24.95 and available through most major online booksellers and the book Web site at At the site, visitors also can receive the complimentary Publishize newsletter, which offers self-publishing tips and advice. For information on other products, visit the publisher’s Web site at

About the APEX Awards

The APEX Awards for Publication Excellence is an annual competition for writers, editors, publications staff and business and nonprofit communicators. It is sponsored by Communications Concepts, Inc., publishers of business communication reports, including Writing That Works, a subscription bimonthly for professional communicators, and special reports on topics such as writing feature articles and Web publishing. 

In the Twenty-first Annual APEX Awards, awards were given in 122 communications categories, in 11 main categories including: newsletters; magazines and journals; magapapers and newspapers; annual reports; brochures, manuals and reports; electronic and video publications; Web and intranet sites; campaigns, programs and plans; writing; design and illustration; and one-of-a-kind publications.

About Logical Expressions, Inc.

Logical Expressions is book and software publishing company based in Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press; rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864

Press Release Online