“A road map to turn businesspeople into published authors.”
— Dan Poynter, author The Self-Publishing Manual

Read what people are saying about Publishize!

Learn How to Profitably Self-Publish a Book

If you are a business owner, coach, author, or speaker, writing a book is the best way to demonstrate your expertise. It’s a sure way to prove that you know what you’re talking about! Plus, writing a book distinguishes you from your competition so you no longer have to scrounge for clients, no matter what the economic climate.

“Publishize cuts through the jargon and confusion and gets to the heart and soul of what the industry is about. If you want to be successfully published you must read this book!”
— Penny C. Sansevieri, CEO Author Marketing Experts, Inc and author of Red Hot Internet Publicity and From Book to Bestseller

publishize cover

Getting a traditional book-publishing contract is difficult and time-consuming, so many people opt to self-publish.

If you’re new to publishing, the process can seem complex.

Susan Daffron’s award-winning book, Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise details a cost-effective method to quickly self-publish a book.

The term “publishize” marries two terms: Publish and Publicize. When you take advantage of the power of publishing, you improve awareness of who you are and what you do.

Many consultants and business owners have discovered that publishing a book is a great way to demonstrate your expertise and get new clients.

With new tools and techniques, self publishing is easier than ever before. The information in Publishize will help you:

  • Find the time to write a book and run your business at the same time. (Hint: working more hours is not the answer!).
  • Unearth written gems lurking in your file cabinets and hard disk that can be incorporated into your book. You’ll become a “power recycler” so every word you write earns you money.
  • Deal with the often misleading and confusing terms surrounding print-on-demand printing and “self-publishing companies.” You’ll learn when and why you should avoid subsidy or vanity presses and why being the publisher matters.
  • Devise a mouthwatering book title that “hooks” exactly the right readers, along with layout and design information so you end up with a professional book that you’ll be proud to hand to people.
  • Understand the six key elements of a book Web site and navigate the often-perplexing areas of online book marketing with information on everything from social media marketing to podcasting and video book trailers.

Unlike most publishing books, Publishize focuses on the publishing industry from the business owner’s perspective.

“Well-written, honest, pulling no punches, and full of good advice. Read Publishize to make informed and profitable decisions about the entire publishing and marketing process.”
— Shel Horowitz, award-winning author of  Grassroots Marketing for Authors and Publishers and six other books

With a focus on earning more profits and smart outsourcing, this book is a hands-on guidebook for entrepreneurs who want to add a new revenue stream to their business.

“Every business owner has read that publishing a book is a great way to demonstrate expertise and get new clients. But it seems like such a monumental task, most people never do it. Susan Daffron offers honest advice and breaks down self-publishing into manageable steps any business owner can implement.”
— John Eggen, President, The Mission Marketing Mentors, Inc.

Indie Book WinnerCheck Out this Award-Winning Book!

Publishize won two 2009 Next Generation Indie Book Awards. The book was named a finalist in the How To category and the WINNER in the Writing and Publishing category.

Publishize also won a 2009 Apex Award of Excellence in the Books & Ebooks category. APEX Awards are based on excellence in graphic design, editorial content and the success of the entry — in the opinion of the judges — in achieving overall communications effectiveness and excellence.

apex awardSee for Yourself What Is In the Book

Check out a PDF file that contains the table of contents and the first 5 pages of the first chapter (87K). Note that because it’s a PDF file, you need the free Acrobat Reader to view it.

Don’t get overwhelmed at the idea of self-publishing your book! Instead, just pick up a copy of Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise and learn the easy way to publish without the subsidy press stigma.

Indie Book FinalistDon’t Put Off Your Book Project!

If you’ve been procrastinating about finishing your book, do yourself a favor and get the book that cuts through the confusion with the information you need to really get a book out the door.

We can’t guarantee that you’ll make money with your book. No one can. But Publishize is like having a self-publishing consultant right by your side, explaining things in straightforward terms, without a lot of publishing mumbo jumbo.

The bottom line is that publishing a book is one of the best things you can do to advance your career. We live in an area most people don’t get to live in until they retire, yet people all over the country buy our books and know who we are. If we can run a publishing company from here, you can from anywhere!

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You can buy Publishize from your favorite online bookseller:

buy from amazonPublishize is also available in ebook formats for just $6.99. You can purchase it from these locations: