Press Release: IdeaWeaver Helps Self-Publisher

Self-Publisher Uses Writing/Creativity Software to Produce Three Books in One Year

IdeaWeaver Made It Easier to Compile Information and Organize the Manuscripts

SANDPOINT, Idaho — A writing and creativity software program called IdeaWeaver from Logical Expressions, Inc. has made it possible for a self-publisher to release three books in a year. Before using IdeaWeaver, the text for these books had been languishing in word processing files for months.

Author Susan Daffron now has all three books available for sale. Web Business Success: The Entrepreneur’s Guide to Web Sites That Work (ISBN: 978-0-9749245-0-2; LCCN-2006909228) was published in October 2006, Happy Hound: Develop a Great Relationship with Your Adopted Dog or Puppy (ISBN: 978-0-9749245-2-6; LCCN-2006909898) appeared in November 2006, and “Happy Tabby: Develop a Great Relationship with Your Adopted Cat or Kitten” (ISBN: 978-0-9749245-3-3; LCCN-2007906436) was released in October 2007.

“Before I used IdeaWeaver, I didn’t want to look at the files for my books because the mess I had made of the project was just too depressing to me,” Daffron said. “Books are really long and I’d get all bogged down and confused with the organization, get completely disgusted with the project, and avoid working on it.”

By putting the text of each book into IdeaWeaver, Daffron was able to rework the manuscript and finally release the books. IdeaWeaver features an intuitive interface that lets writers see their entire document on one screen. Writers can put in their ideas as they occur and then organize them later into an outline. Because all of the information is on one screen, it is easy to determine where transitions are required and more text is needed.

IdeaWeaver takes the old “index card” approach to writing and converts it to digital form. As with index cards, each idea or concept is a discrete unit so writers can reshuffle and reorganize their thoughts at will. When they are done, writers can export the ideas in their outline for use in a word processor.

“IdeaWeaver” is free to try for 30 days. A license costs $49.95. The free trial download of the software is available at: www.IdeaWeaverSoftware.com. The site features a free “getting started” video, case studies, and a free e-course called “Get Unstuck! 15 Ways to Jumpstart Your Creativity, Get Organized, and Finish Your Writing Project.”

For more information about IdeaWeaver, visit the web site at www.IdeaWeaverSoftware.com.

For information on other products, visit: www.logicalexpressions.com

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ABOUT LOGICAL EXPRESSIONS, INC.
Logical Expressions, Inc. is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

IdeaWeaver Web Site
http://www.IdeaWeaverSoftware.com

Press Release Online
https://www.logicalexpressions.com/pr11-07/

Press Release: Publishize Newsletter and Podcast

Logical Expressions Inc. Offers “Publishize” Newsletter and Podcast

Print and Online Publishing Information Available in Newsletter and Audio Formats

SANDPOINT, Idaho — Book authors and publishing experts Susan Daffron and James Byrd of Logical Expressions, Inc. are producing a free weekly newsletter and podcast. The Publishize Your Way to Success podcast and the associated Publishize newsletter feature techniques and tips for business owners who want to use the power of print and online publishing to promote their expertise.

The term “publishize” marries two terms: publish and publicize. Publishing a book or informational Web site can be a powerful way for businesses to gain new clients. As the owners of Logical Expressions, Daffron and Byrd have been helping businesses with publishing projects since 1994. The couple have more than 100 Web sites, four books, and a couple of software products to their credit. They have been able to earn their living largely through online means since moving to a small town in northern Idaho in 1996.

People who sign up for the print version of Publishize also receive a free report called “The Nine Lives of Content: How to Turn Just One Idea into Multiple Products That Promote Your Expertise.” Back issues of the newsletter are archived online at the Publishize Newsletter Web site at http://www.thebookconsultant.com.

Recognizing that some people learn better by listening or simply don’t have time to read these days, Daffron and Byrd also offer the Publishize information in audio format. The Publishize Your Way to Success Podcast is available at http://podcast.logicalexpressions.com/publishize/

The Publishize newsletter and podcast cover topics such as how to get more writing done in less time, the ins and outs of “print on demand” or POD printing, making money with online advertising programs like Google AdSense, print and web design tips, information on ecommerce and more.

For more information about the Publishize newsletter and podcast, visit the web site at www.publishize.com.

For information on other products, visit: www.logicalexpressions.com

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ABOUT LOGICAL EXPRESSIONS, INC.
Logical Expressions, Inc. is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Publishize Web Site
http://www.publishize.com

Press Release Online
https://www.logicalexpressions.com/pr11-07pod/

Press Release: Vegan Thanksgiving

What Do You Feed Vegans on Thanksgiving?

Author of Vegan Success Cookbook Offers Suggestions

SANDPOINT, Idaho — People who are faced with having vegan friends or family members at their Thanksgiving dinner may be wondering what to feed them. Vegans don’t eat turkey, so what is a cook to do? Susan Daffron of Logical Expressions, Inc. offers a few tips on how to feed vegan guests at the Thanksgiving table, inspired by her book “Vegan Success: Scrumptious, Healthy Vegan Recipes for Busy People” (ISBN: 978-0-9749245-1-9; LCCN-2006907834).

1. Embrace traditional side dishes. Every year at Thanksgiving, Daffron and her husband make a stuffing and potato casserole that even non-vegans enjoy. Make traditional bread stuffing and mashed potatoes. Put the stuffing in a casserole dish, top it with the mashed potatoes, and bake.

2. Consider your ingredients. For example, it is easy to make a vegan stuffing or gravy if you simply avoid using meat-based broths. Instead of chicken broth, use vegetable broth or soymilk for the liquid in gravies. For a gravy, make a standard base sauce with flour and liquid. Cook up some mushrooms, throw it all in the blender, and you end up with a thick savory gravy that everyone will enjoy.

3. Provide vegan options for condiments. If you like sour cream on your mashed potatoes, consider purchasing the vegan equivalent. Vegan alternatives exist for almost every dairy product and many meat varieties as well. Check the ingredients list on the package. With dairy products, be sure the package says it is vegan and not just vegetarian. Many soy cheeses contain casein, which is a milk protein and not vegan.

A vegan Thanksgiving doesn’t have to be tasteless. Include all your favorite holiday spices like sage, thyme, and marjoram in your recipes and people may not even miss the bird.

For more information about the Vegan Success cookbook, visit the web site at http://www.VeganSuccess.com.

For information on other products, visit: www.logicalexpressions.com

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ABOUT LOGICAL EXPRESSIONS, INC.
Logical Expressions, Inc. is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Vegan Success Web Site
http://www.VeganSuccess.com

Press Release Online
https://www.logicalexpressions.com/pr11-07vs/

Press Release: Happy Tabby Published

New Book Shares Tips for Raising a Happy and Healthy Shelter-Adopted Cat or Kitten

Happy Tabby: Develop a Great Relationship with Your Adopted Cat or Kitten Helps Owners Start Off on the Right “Paw”

SANDPOINT, Idaho — A new book from Logical Expressions, Inc. aims to help new, adopted-cat owners get off on the right “paw.” “Happy Tabby: Develop a Great Relationship with Your Adopted Cat or Kitten” (ISBN: 978-0-9749245-3-3; LCCN-2007906436) tells new owners what they need to know to raise a healthy, happy feline.

“Happy Tabby” combines practical advice with real-life stories. Unlike breed-specific or veterinary books, “Happy Tabby” is tailored to the special needs and issues related to living with a rescued kitten or cat.

Cats are often relinquished to animal shelters because of communication breakdowns — the owner does not understand why the cat is doing what she’s doing. But expecting a cat to act in any “human way” is unfair. Once owners understand feline motivations, it is easier to solve problems that arise.

Author, Susan Daffron, is not only a cat owner, but has also worked as a veterinary technician and at animal shelters; she has written a pet-care column since 1998.

“Cats are not little people in furry suits,” Daffron said. “This book emphasizes understanding and compassion. Cats may seem mysterious and unpredictable to you, but the truth is that to a cat, everything she does makes sense.”

“Happy Tabby” features answers to everyday problems. The book includes tips for what to do when a cat stops using the litter box or scratches the furniture. It also addresses what to do if a cat is having difficulty adjusting to her new home life. Readers also learn how to keep their cat safe from common household and environmental hazards.

Along with advice on grooming and health issues, “Happy Tabby” includes anecdotes about the author’s two cats. Readers will never be left feeling alone or led to believe that their cat “is really different.”

“Happy Tabby” is $19.95 and is available on Amazon.com or directly from the publisher at: www.HappyTabbyBook.com. The site features cat-care articles and a free “Cat FAQ.”

For more information about Happy Tabby, visit the web site at www.HappyTabbyBook.com.

For information on other products, visit: www.logicalexpressions.com

###

ABOUT LOGICAL EXPRESSIONS, INC.
Logical Expressions, Inc. is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Happy Tabby Web Site
http://www.HappyTabbyBook.com

Press Release Online
https://www.logicalexpressions.com/pr10-07/

Press Release: Dog’s Name

What’s in a Name? Everything to Your Dog

SANDPOINT, Idaho – The most important thing you can teach your new dog is his name, according to Susan Daffron of Logical Expressions, Inc. If your dog doesn’t learn his name, it’s almost impossible to teach him anything else. Daffron offers a few naming suggestions based on her book “Happy Hound: Develop a Great Relationship with Your Adopted Dog or Puppy” (ISBN: 978-0-9749245-2-6; LCCN-2006909898).

Given that you will be living with your dog for a long time, it’s a good idea to put a little thought into the name you select. Here are Susan Daffron’s tips for naming your dog:

1. Stick to simple names that are easy to say. Often you will be saying the name in conjunction with a command, so try to avoid words that sound like commands. “Clown Down!” may be cute or fun for you to say, but it is likely to confuse your dog.

2. Avoid names that are similar to other names in your household. If you have a daughter named Jill, don’t name your dog Bill. If you have multiple pets, keep the names dissimilar, so everyone knows whom you are addressing.

3. Stay away from silly or embarrassing names. What may seem funny to you may be offensive or stupid to others. You don’t want people at the dog park shying away from you or the veterinarian rolling his eyes whenever you stop by.

4. When you adopt a dog, consider changing his name, particularly if you don’t know his background. His prior name may have negative associations, so it’s good to have a fresh start.

5. Turn to books, reference materials, or the Internet for creative naming ideas. Many older dictionaries, for example, include names and definitions in the appendices.

Daffron has one more suggestion: teach your dog his name by always associating it with good things. If you approach the task armed with a few treats and a lot of praise, your dog will learn his name in no time.

For more information about Happy Hound, visit the web site at www.HappyHoundBook.com.

For information on other products, visit: www.logicalexpressions.com

###

ABOUT LOGICAL EXPRESSIONS, INC.
Logical Expressions, Inc. is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
https://www.logicalexpressions.com/
Email

Happy Hound Web Site
http://www.HappyHoundBook.com

Press Release Online
https://www.logicalexpressions.com/pr08-07/