Animal Rescue and Humane Groups Invited to Free Marketing Q and A Calls

Press Release: Take a Bite Out of the Recession Calls


Animal Rescue and Humane Groups Invited to Free “Take a Bite Out of the Recession” Marketing Q&A Calls

Calls hosted by Susan Daffron the Founder of the National Association of Pet Rescue Professionals (NAPRP)

SANDPOINT, Idaho – The National Association of Pet Rescue Professionals is sponsoring weekly question and answer calls to help animal rescue groups deal with current economic conditions. These “Take a BITE Out of the Recession” calls feature tips and advice to help animal shelters and humane groups get the word out about their organizations, raise more money, and increase adoptions.

Founder and President of the National Association of Pet Rescue Professionals (, Susan Daffron hosts the free calls. Daffron is the author of 11 books, including two books on caring for adopted pets. Every week, she will be on hand to discuss marketing and promotion topics like taking advantage of low-cost online promotion, Web sites, and fundraising ideas.

Daffron says, “I know people who work with animals don’t like to think that they are in business, but a non-profit is a business. If you don’t get donations and adoption fees, you have no money and you shut down. Non-profit doesn’t mean no income. No income equals bankruptcy and then you can’t help any animals at all.”

In addition to founding the association, Daffron is also the President of Logical Expressions, Inc a book and software publishing company based in Sandpoint, Idaho. A recognized expert on Web, editorial, design, and publishing topics, in addition to her books Susan has written more than 70 national magazine articles, 200 newspaper articles, and 1200 online articles. She also is the co-creator of a writing and creativity software program called IdeaWeaver.

The free hour-long calls are held Friday mornings at 10 am (Pacific time) over a conference call line. Calls are held in a group format, so participants can learn from each other.

The call-in number for the “Take a BITE Out of the Recession” calls is emailed to subscribers of the free weekly National Association of Pet Rescue Professionals (NAPRP) newsletter at The newsletter is an add-on bonus for those who sign up to receive the free “101 Fundraising Ideas for Rescues, Shelters, and Humane Organizations.”

For more information about the NAPRP, visit the web site at

For information on other products, visit:


Logical Expressions, Inc. is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864

Press Release Online