New Self-Publishing Book Selected as NAWW Member Benefit

Press Release: Publishize is NAWW Benefit


New Self-Publishing Book Selected as 2009 Member Benefit by National Association of Women Writers

Publishize by Susan Daffron Describes New Approach to Self-Publishing

SANDPOINT, Idaho – A new book by Susan C. Daffron called “Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise” (ISBN: 978-0-9749245-8-8) has been selected by the National Association of Women Writers (NAWW) as a member benefit for 2009. With recent layoffs at the “big six” publishing houses and Houghton Mifflin Harcourt halting acquisitions entirely, more people than ever are turning to self-publishing. “Publishize” will be given away free to women who join or renew their membership in the NAWW.

Published by Daffron’s company, Logical Expressions, Inc., “Publishize” is designed to help consultants, coaches, and business owners who want to use a non-fiction book as a marketing tool, but have been overwhelmed by the expense and complexity of the self-publishing process explained in classic books on the topic. In “Publishize,” Susan Daffron describes a new approach to self-publishing, which eliminates many of expensive pitfalls new publishers encounter.

Using the “Publishize” approach, books are printed only when they are ordered, avoiding an expensive print run and the stereotypical “garage full of books” gathering dust. Publishize also clearly explains the often misleading and confusing terms surrounding print-on-demand printing and “self-publishing companies.”

NAWW founder Sheri McConnell says of the book, “Susan Daffron explains the ins and outs of print-on-demand printing without the subsidy press stigma and offers a great overview of the latest online book marketing methods. It’s recommended reading for all aspiring self-publishers, and I am thrilled to be giving this book out to my members in 2009.”

In “Publishize,” Daffron suggests that self-publishers “forget about bookstores” and take advantage of cost-effective online approaches to book marketing. With a unique background in both publishing and Web development, Daffron has experimented with virtually all the methods described in “Publishize” in the process of marketing her other eight self-published books.

Daffron says, “The old-school publishing industry is dying. Savvy independent publishers should avoid profit-stealing traditional distribution models with their archaic returns policies and wasteful practices. Plus, even big publishers are realizing that in a competitive marketplace, authors must market books online to get attention for their titles.”

For more information about “Publishize” visit the Web site at For information on Logical Expressions, Inc., visit:


Logical Expressions, Inc. is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press, rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864

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