Publishize, by Susan C. Daffron, Wins an APEX 2009 Award of Excellence

Press Release: Susan Daffron Redevelops SPAWN Web Site

 

Small Publishers, Artists and Writers Network (SPAWN) Helps Authors and Creative Professionals with New Benefits, New Web Site, and New Vision

Non-Profit Association Web Site Redeveloped by Susan Daffron of Logical Expressions, Inc.

SANDPOINT, IDAHO – The publishing world is changing rapidly and the leaders of Small Publishers, Artists and Writers Network (SPAWN) at www.spawn.org have made changes to help their members keep up. For 13 years, the non-profit member organization has offered information, resources and other benefits for authors, freelance writers, artists, and other creative professionals.

To better serve its membership, SPAWN is moving forward with a new leadership team, a Facebook presence, new webmaster, and a brand new Web site (www.spawn.org) brimming with useful articles and resources related to writing, publishing and marketing.

Visitors to the Web site who sign up for SPAWN’s free monthly SPAWNews newsletter also receive a new ebook: Promote Yourself! 25 Ways to Promote Your Work Whether You’re an Artist, Author or Small Publisher.

SPAWN dues are $45/year. New and renewing members receive the ebook or print book of their choice; a listing in the SPAWN Member Directory; inclusion in the SPAWNDiscuss email Discussion Group; discounts on publishing-related services and products; an opportunity to be listed in the Catalog of Members’ Books and Services, opportunities to participate in various SPAWN activities at a discount; and access to the meaty, monthly SPAWN Market Update newsletter.

The Market Update is one of SPAWN’s most popular member benefits. This monthly report is bursting with a multitude of opportunities for authors, freelance writers, artists, photographers, screenplay writers, publishers and other creatives. Each issue of the SPAWN Market Update includes dozens (sometimes hundreds) of valuable resources. The searchable Market Update archives, which are available to members, contain literally thousands more opportunities.

Patricia Fry, author, publisher and charter member of SPAWN is the new Executive Director, and Susan Daffron is SPAWN’s new President and Webmaster. Daffron was selected for the job because of her depth of experience in both Web design and book publishing. The owner of Logical Expressions, Inc., a software and publishing company based in Sandpoint, Idaho, Daffron owns and operates more than two dozen Web sites for Logical Expressions and has designed or developed 50 client Web sites as well. She is the author of 12 books, 10 of which she self-published in the last three years. Last May, Logical Expressions also devised, developed and hosted the first virtual event for self publishers, the Self-Publishers Online Conference (SPOC).

Daffron planned and engineered the SPAWN Web site overhaul, ecommerce and blog implementation, and integrated the new tools SPAWN is using to communicate with and manage members. She says of the changes, “The old site had more than 500 pages of content, but many members didn’t realize it. The new site is easier to navigate and members have raved about the new look and navigation. Some people have told us they are discovering information they never knew existed!”

The goal with the Web site redesign was to bring the site up to date to better reflect new best practices for small publishers in the age of Web 2.0 without sacrificing any of the educational material the site has offered for many years. The new board of directors has also revamped the list of benefits members receive. New benefits include discounts on editorial services, book cover design, interior layout services, consulting, printing, and writing software.

About SPAWN

The Small Publishers, Artists and Writers Network (SPAWN) is a 501(c)3 non-profit organization founded in 1996. Visit SPAWN at http://www.spawn.org.

About Logical Expressions, Inc.

Logical Expressions is book and software publishing company based in Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press; rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

CONTACT INFORMATION:
Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864
208-265-6147
http://www.logicalexpressions.com
Email

Press Release Online
http://www.logicalexpressions.com/pr09-09/