New Business Startups in a Down Economy Surprising Trend

Press Release: Start Ups in Down Economy


Business Startups in a Down Economy: Starting a Business a Surprising Trend During Recessions

Logical Expressions Proof that Businesses Launched During an Economic Downturn Can Thrive

SANDPOINT, Idaho –The economy may be struggling, but that doesn’t mean it’s a bad time to start a business. James Byrd and Susan Daffron of Logical Expressions are proof that with a little planning, businesses launched during an economic downturn can actually thrive.

These days, the victims of layoffs and the foreclosure crisis may consider starting an Internet business because of the low cost of entry. During the recession of 1994, James Byrd and Susan Daffron took that idea one step further. They started a business in order to move to a location with a lower cost of living and to enjoy a simpler lifestyle. Daffron says, “We call ourselves techno-homesteaders because we earn our living online from a remote location. Our business plan was also a life plan. By lowering our overhead costs, we didn’t need to earn as much money from our business than if we had stayed in Southern California.”

The couple’s story appeared in the August 2008 issue of Redbook magazine in an article called, “Trust Your Gut. Change Your Life” which chronicles the experiences of 5 people who trusted their instincts and realized their dreams. Byrd and Daffron’s story explains how they started a business to escape “cubicle hell” and city living to create a simpler more fulfilling life.

It may seem counter-intuitive to embark on a new business during a recession, but historically, many businesses have been started during down economic cycles. Hewlett Packard, Coors, Disney, Super 8 motels, and even Microsoft were all started during economic doldrums.

In 1994, Byrd and Daffron were living in California, which was particularly hard hit during the recession. Jobs were tight, layoffs were rampant, and real estate had crashed. During a mountain vacation trip, the couple realized that if they started their own business and telecommuted, they could leave Southern California and live anywhere. Two months later, they formed their company, Logical Expressions (

During economic downturns like the one in the early 90s and today, many people don’t consider starting a new enterprise, but Byrd and Daffron are proof that it can work long-term. By moving to Idaho, the couple drastically lowered their living expenses because at the time the cost of housing in Idaho was far lower than it was in California. Working from home, strategically using technology, and driving infrequently also keeps their overhead low. As Daffron points out, “you only have one shot at life; do you really want to spend it in a cubicle?”


Logical Expressions, Inc. is a software and publishing company based in Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. For more information, visit

Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864

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