Self-Publishers Learn Secrets of Publishing and Selling Books From 15 Industry Veterans At Upcoming Virtual Conference

Press Release: Self-Publishers Online Conference


Self-Publishers Learn Secrets of Publishing and Selling Books From 15 Industry Veterans At Upcoming Virtual Conference

Online Conference to Be Held May 13, 14, 15, 2009

SANDPOINT, Idaho – Publishing is evolving and independent publishers and self-publishers are at the forefront of the changes in the book-publishing world. The Self-Publishers Online Conference (SPOC), encourages aspiring authors to “Live Long and Publish” during a three-day virtual event that will feature a total of 15 expert speakers.

SPOC will be held May 13, 14, and 15, 2009. Although speakers are still being confirmed and the line-up is not final, publishing experts Dan Poynter, Shel Horowitz, Brian Jud and Sandra Beckwith have agreed to speak on these topics:

  • Dan Poynter will explain his system of “simultaneous publishing,” in which authors research their subject matter and draft a marketing plan at the same time. Authors determine who their readers are, what buyers want to read, and where to find them.
  • Shel Horowitz will offer an overview of the most important social media sites for self-publishers: Twitter, Facebook, LinkedIn, Yahoo Groups. Attendees will find out about social media culture, promoting books, and building a fan base.
  • Sandra Beckwith will present “How to Build Book Buzz” which teaches conference participants how to snag priceless media attention for their books, whether the books have been in stores for one week or 101 weeks.
  • Brian Jud will focus on selling to non-bookstore markets. Attendees will learn creative ways to find and contact buyers in airport stores, supermarkets, discount stores, book clubs, catalogs, corporations, associations, schools and government agencies.

Logical Expressions President Susan Daffron says, “Because a lot of struggling self-publishers are strapped for money in this economy, we’ve made this conference as accessible as possible. Anyone can attend the presentations live for free.”

Attendees can register online at A free Basic attendance pass gives participants access to the teleseminars and exhibit hall. Standard and Premium passes offer access to the seminar recordings and a wide range of bonus materials.

About the Self-Publishers Online Conference
The Self-Publishers Online Conference is being put on by Logical Expressions, Inc. ( and Write a Book in a Weekend ( SPOC gives sponsors an opportunity to showcase products and services to attendees who are seeking information about how to become a self-published author. The event consists of teleseminars with self-publishing experts and a virtual exhibit hall and conference rooms which feature sponsor, exhibitor, and speaker information. More information is available at

About Logical Expressions, Inc.
Logical Expressions, Inc. is a software and publishing company based Sandpoint, Idaho. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects.

In addition to publishing its own series of books, Logical Expressions offers book production services. The company is not a subsidy press, rather Logical Expressions helps guide people through the steps to become a successful independent self-publisher.

About Write a Book in a Weekend/My Big Business Card
The founder of the Write a Book in a Weekend Club on Facebook and owner of My Big Business Card, Donna Kozik has a diverse writing and business background. She earned a master of business administration (MBA) degree with a concentration in Marketing from Gannon University in Erie, Pa. She has an undergraduate degree in Communications and Literature from Grove City College in Grove City, Pa.

Susan Daffron, President
Logical Expressions, Inc.
311 Fox Glen Road
Sandpoint, ID 83864

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