Transform Your Words into Dollars

From Motivation to Manuscript:
Finish Your Book With Our Simple 90-Day Blueprint

Are you ready to make a commitment to really finish your book? Whether you're a coach, consultant or entrepreneur, you undoubtedly have read the advice that writing a book establishes you as an expert and gives you tremendous credibility, so clients start coming to you.

book blueprint As a service provider, you also may have been attracted to the idea of earning passive income. Earning money while you sleep is a big motivator, after all! So you got all fired up and declared, "I'm going to write a book!"

If you dream of writing a high-quality book that expresses who you are or explains unique techniques you've developed, you've probably discovered it's a lot of work. It's not something you're just going to whip out in a couple of days.

For most of us, writing takes time and effort to produce a good book that you're proud to hand to clients and prospective clients. On a large book project, it can be easy to lose focus in many places along the way.

Get Unshelved: Finish That Book You "Shelved"

Almost everyone seems to have a book idea or part of a book that has been "shelved." Hard drives and file cabinets are full of these wanna-be books and outlines of great book ideas that simply didn't happen. Maybe you got stuck.

Do you have an idea for a book that you haven't even tried to write? You could be sitting on a marketable idea. It might be a book that you'd even buy yourself if only you could find it. But maybe you haven't tried to write that because you feel afraid of the process and you feel like you don't know how.

Does this sound like you?

"I'm afraid I'll never finish my book because I'm a terrible procrastinator!"
"I'll never have the time to write my book."
"I don't even know where to start. Is there a formula for writing a book?"
"I don't know anything about self-publishing. What do I do when I finish my book?"
"Everyone tells me that my book idea is SO great. But I never get around to writing it."

You don't need to flounder around and make expensive mistakes. With our Motivation to Manuscript Book Blueprint Program, you can finish your book and avoid a lot of the anxiety a lot of authors experience.

Many "write-a-book" programs are created by people who haven't actually written and published a real book. Look on Amazon and see if the books are there. Sometimes you find that the person wrote a 48-page ebook that's mostly white space. Our books aren't cheesy little fluff pieces or rehashed public domain information. The shortest one is around 125 pages full of technical tips. The longest one is 280 pages. If you look on Amazon.com, you'll find them all there (see Susan Daffron's Amazon author page).

Turn Your Dream Into a Reality

As book authors and publishers ourselves, we know how you feel. Our names are Susan Daffron and James Byrd. We own Logical Expressions, Inc. Three years ago, we were "slaves to the hourly wage" just like you, selling our consulting services. Then we decided to package all of our information into books. But as you've probably noticed, writing a book isn't quite as easy as whipping out a memo. Finishing a book takes work. You have to dedicate time and make a commitment to the project.

We know exactly what it's like to go through the writing and publishing process because we've done it 10 times. For us, after publishing 10 books everything has changed. Publishing our books has given us more marketing opportunities and credibility than we've ever had before in all our years in business.

Since January of 2006, we have published 10 books:

In mid-2006, we released Vegan Success: Scrumptious, Healthy Vegan Recipes for Busy People, then later in the year Web Business Success: The Entrepreneur's Guide to Web Sites That Work, and Happy Hound: Develop a Great Relationship with Your Adopted Dog or Puppy.
In mid-2007, we released Happy Tabby: Develop a Great Relationship with Your Cat or Kitten and late in the year, we published the FOUR Logical Tips books
In 2008, we released Publishize How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise, which received endorsements from publishing industry experts and went on to win two book awards for design and content.
In 2009, we released Funds to the Rescue: 101 Fundraising Ideas for Humane and Pet Rescue Groups, which was endorsed by experts in the humane, non-profit, and fundraising communities.

After 10 books, we've learned that what everyone says is really true: members of the media quote book authors constantly. We've been quoted in mainstream media more the last three years than in our previous 12 years in business. After all, if you've written a book on a topic, you know more than 98% of the world on the subject. Our books have led to speaking engagements and partnership opportunities as well.

Susan and James are a power team who instantly recognize the issues and provide specific guidance on how to fix whatever is ailing your book. I plan to use everything I learned to write a well planned and thought out book and then self-publish it. Having the support and guidance of successful authors who understand exactly what I'm going through is an extraordinary gift. James and Susan made the entire process fun, informative and productive.
~ Kathy Goughenour, President, LeadBoosterClub, www.LeadBoosterClub.com

Writing Is Easier When You Have Support

Often you know what you need to do, but you need a little help to make it happen. For example, every year more weight loss books come out. They all pretty much come down to the same thing.

If you know you want to lose weight, you know intuitively what you need to do. You might decide to set a reasonable, healthy, and achievable weight loss goal, but it's a lot easier and more fun if you have accountability and support from experts and other people to help you meet your goals.

Writing isn't really all that different.

You know what you need to do, but it's a lot easier if you get a little help and support from people who have "been there and done that."

I enjoyed playfulness that you (Susan) bring to things. There's a lightheartedness, yet there's so much substance that you share. And James you complement Susan so well with your logic and practical comments. I thoroughly enjoy the way you and James complete each other. Your contributions appeal to a broad range of personalities and creativity processes.
~ Cheryl Rainey, PhD

Unlike most "shelf-ware" the Motivation to Manuscript Book Blueprint Program offers both the convenience of a home-study program, yet also includes interactive support. You can work at your own pace, but receive feedback in our private discussion area. If you are committed to finishing your book within a certain time frame, you can post your goals and get accountability and help from us as you move through the lessons.

Because you work at your own pace, you set your own goals and milestones. We designed the program to be completed in 90 days, but you can take as long as you want to work through the lessons. If you have the time and energy, you can pick up the pace and get your manuscript done in less than 90 days. If you need more time, you can opt for a less aggressive timeline. With this program, you can adjust your goals according to your schedule and what's going on in your life right now.

What Do You Get?

With the Motivation to Manuscript Book Blueprint Program, we've tried to give you everything you could possibly need to get your book done. We share with you the same techniques and tips we have used to write (and publish) 10 books in less than 3 years.

You can choose from two options:

Motivation to Manuscript Book Blueprint Full Program

12 Lessons - both audio files and speaker transcripts
Worksheets with questions based on the information on each call, so you can delve into your own writing issues and book project.
Bonus audio on your publishing options. Understand the difference between self-publishing, publishing through a subsidy press and traditional publishing.
One Hour-Long Book Brainstorm Coaching Call with Susan Daffron ($150 value)
Access to the Logical Expressions Private Discussion area for feedback.
A copy of Susan Daffron's award-winning book Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise ($24.95 value)
A Free License for Logical Expressions' IdeaWeaver Writing and Creativity Software (a $49.95 Value)
Bonus audio: Using IdeaWeaver for Your Book Project Mastermind Call with Handout
Bonus Audio: Master marketer Marcia Yudkin interviews Susan Daffron on improving writing productivity with IdeaWeaver.
Microsoft Word Author Template

This package is based on a live, interactive course that we held with a small group of students.

This home-study version includes all the items listed above for $497.

ORDER THE FULL COURSE NOW

Motivation to Manuscript Book Blueprint Download-Only Program

This option includes everything listed above in downloadable format. It does not include a copy of Publishize, hard copies of the worksheets and transcripts, or the book brainstorm call. However, it does include all the software and access to the private discussion area, so you can still receive feedback and ideas. It is ideal for those who are on a tight budget or who live outside the U.S.

This download only version is only $397.

ORDER THE DOWNLOAD ONLY VERSION NOW

No matter which option you choose, when you are armed with all this information, you can finally move forward and get your book done!

Learn Book-Writing Strategies with These 12 Laser-Focused Lessons

Each lesson is designed to keep you focused on realizing your dream of finishing your book. If you opt to do one lesson per week and map out your goals, you should be able to finish your book in 90 days. Here are the topics:

1. Refining your book's topic and understanding your target reader. In this lesson, you hone in on what your book is about and why you are the person to write it.

2. Setting your project goals. Figure out when you want to release your book and how you are going to make your book happen in the time allotted.

3. Mining your archives for content. There's "gold" on your hard disk. Use information you already have to jumpstart your book project fast.

4. Carving out time to write. You don't "find" time; you make time. Learn how you can get a grip on the time management issues that plague writers.

5. Setting up a preliminary outline. Your outline is the roadmap for your book. Consider your options for organizing the information you have gathered into a cohesive book.

6. Getting out of your own way and getting "unstuck." Get around the obstacles that have nothing to do with reality, but have everything to do with you.

7. Avoiding procrastination and understanding the value of "percolation." Accept the fact that there is no "perfect time" to write and the myth of the idyllic cabin in the woods where you'll pen the Great American Novel.

8. Including storytelling in your writing. Take advantage of a few techniques from fiction writing to can make your book more interesting and vivid for your readers.

9. Associating and organizing your ideas. Use the concept of "chunking" to get past that overwhelming stage where you wonder how everything will "fit" together into a book.

10. Rewriting, revision and power outlining. Many writers spend almost as much time revising as they do writing. Embrace the concept of "revisiting" your writing and cutting out clutter to make your book better.

11. Editing tips to make your editor love you. Learn to edit your own work for clarity, so you save money when you hire a professional editor.

12. Getting feedback from others. Send your manuscript out for peer review and get endorsements from industry leaders.

You Also Receive These Special Bonus Audios

In addition to the 12 lessons and worksheets that walk you through your book-writing process, you also receive these helpful bonus audios.

Your Publishing Options: A special bonus audio with information on your publishing options, along with a worksheet so you can determine which publishing approach is right for you and your book.
Using IdeaWeaver for Your Book Project: In this bonus audio, James Byrd, the programmer who wrote IdeaWeaver explains step-by-step to mastermind members how they can get the most out of the program. The bonus also includes a Handout with IdeaWeaver screen shots, so you can see each screen as it's discussed.
Writing Productivity with IdeaWeaver: A bonus audio where marketing expert and author Marcia Yudkin interviews Susan Daffron about improving writing productivity with Logical Expressions' IdeaWeaver writing and creativity software.

With the Motivation to Manuscript Book Blueprint Program, you'll never be left wondering, "what's next?" Writing your first book can seem like a monumental task, but we've broken it down into manageable pieces, so anyone can move forward through the process without feeling overwhelmed. If you make the commitment to put in writing time every week, you'll be rewarded with a book.

I have recommended your course and your Web site to at least three people because I was so stuck. I was stuck by my own thinking. I had phrases in my head like "this is so hard" and "I'll never have enough time." Even though I could only attend a few of the live calls, by downloading the PDFs and audios later I have really moved forward. I now know my book will be finished. That's HUGE for me!
~ Cheryl Rainey, PhD

Learn How You Can Rejuvenate Your Book Project

The Motivation to Manuscript Book Blueprint Program rejuvenates your book project by keeping you moving forward. Here's what you do:

1. Listen to the CDs. Each lesson has about a 20-minute introduction and then follows up with a Q&A section where aspiring authors like you ask us their toughest questions about their book projects.

2. Fill out the worksheets. These worksheets are designed to get you thinking about your book, your readers, and your marketplace. You can feel free to post your worksheet answers on our private discussion forum for feedback and support. (But if you don't feel comfortable sharing your worksheets, we won't give you demerits either!)

3. Ask questions. If you still have questions, the discussion board is available to you 24x7. We'll let you know when you're on track, offer help on refining a mouthwatering book title and subtitle, and offer marketing ideas and suggestions.

4. Get personal feedback with 1-on-1 advice during your coaching call. You can set up your call at the beginning of the course or later on as you move through the process. People get "stuck" in different places, so feel free to set up a time whenever you feel some in-person advice will keep you motivated and moving forward.

5. Participate on the discussion board. Past participants have received feedback and advice on everything from choosing a title, editing, marketing ideas, narrowing down a niche, to the nitty gritty of chapter review.

6. Use the tools and software. No matter how you write, these supplementary materials can help you with your project.

A License for our IdeaWeaver Software (a $49.95 Value). IdeaWeaver is our secret to productive writing. This software made it possible for us to finish two books that we thought would be "shelved" forever.
Susan Daffron's book Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise ($24.95 value). In this book, we divulge everything we do to publish and market our books online. If you are one of those people that get "stuck" with the writing process because you are worrying about the publishing process, this book will set your mind at ease. (It's really not that hard!)
Microsoft Word Author Template. If IdeaWeaver isn't right for your writing style or project, we've also included a free author template, courtesy of the awesome folks at the Editorium. The zip file has an instruction file that explains how it works. The idea is that it keeps you from focusing on formatting, so you focus on writing instead. (This notion is one of the key principles that led us to create IdeaWeaver as well.) Also if you plan on getting your book professionally laid out, your designer will thank you for NOT formatting your book in Word.

7. WRITE. Most people want to hear that writing a book is effortless, but it doesn't work that way. We've written a lot of books, and yes it's work, but it's worthwhile work. You're sharing your brilliance to with the world. Nothing compares to having a book sitting on your bookshelf that you wrote!

We'll be honest, this program isn't for everyone. For it to help you, you do have to write something. We'll do everything we can to help you meet your writing goals, but if you don't write anything, you won't have a book gracing your bookshelf.

It's hard to get the kind of personalized attention that you and James give in this program. I feel as if it was of great value and affordable for all that you offer. If you work the program, you will end up with a finished book. It's all up to you but it's not only possible, it's probable. I really enjoyed working with both of you. I really felt taken care of and listened to. Thank you!
~ Jill Nussinow, MS, RD, "The Veggie Queen," www.theveggiequeen.com

If you're committed to getting your book done with the Motivation to Manuscript Book Blueprint Program, when all is said and done, you receive approximately 15 hours of audio, worksheets and all your questions answered at your convenience. And no travel to expensive writing workshops required!

Make Your Book a Reality Now!

The sooner you start your book, the sooner it's done and you can start reaping the rewards of being a published author. Remember, we make money from our books every month. Some months are better than others, but it's a consistent stream of money and PR opportunities that don't go away. For the rest of our lives, we can say we're book authors. Can you?

Plus, who is to say your first book will be your last? We're living proof that once you get the "publishing bug" you might just want to write another book. All those tools and audios in the Motivation to Manuscript Book Blueprint Program will be there for you again and again if you need help or inspiration for your second book...or your tenth!

Please let us know if you have any questions on the program. If you are ready to place your order, please choose one of the two options below:

Motivation to Manuscript Book Blueprint FULL PROGRAM ($497)

Motivation to Manuscript Book Blueprint DOWNLOAD-ONLY PROGRAM ($397)

If you're still on the fence, consider the fact that just the extra stuff like the book, software, and coaching calls are worth $200 alone. Realistically, it's easy to find programs for thousands of dollars that actually offer less.

Still have questions? Just send us an email and ask!

P.S. Why US?

Okay, so if you aren't familiar with us, my name is Susan Daffron. I own a publishing company called Logical Expressions with my husband James Byrd. It's easy to find out more about us by doing a Google search. But here are a few highlights of my background, so you can judge for yourself.

I'm also the author of 11 books, 10 of which we've self-published. I have primary responsibility over all graphic design, editorial, and marketing activities. I have been working in publishing in one way or another since the late 80s. I have been a professional editor for a technical publishing company (responsible for books and newsletters), and have worked with publishing clients such as Macmillan in my freelance life. I have an unusual combination of editorial, Web, and graphic background, which means few publishing questions are too technical for me to answer.

A Few Factoids:

Author or co-author of 11 printed books (ten self-published, one traditionally published).
Contributor to 3 other books (two traditionally published books and, one self-published anthology).
Have worked in publishing in some form since 1986.
Author of more than 70 national magazine articles (and counting!).
Author of more than 200 print newspaper columns.
Author of at least 1,200 online articles and an online training course on a graphic design program.
Web designer for all Logical Expressions and client Web sites
Graphic designer for all Logical Expressions print materials.
Cover and interior layout artist for all Logical Expressions books and client books.
Indexer of all Logical Expressions books.
Former (before Logical Expressions) positions include Editor/Staff Writer, Senior Technical Writer, Publications Manager, Graphic Designer, and Editorial Intern

Still have questions or need more information? Just send me an email and ask!

Book Blueprint